Words have their own emotional charge and consequently generate a range of emotional reactions. Just think of the difference between the words “toddler” and “kid.” With this in mind, there is no question that the word choice used by management can refine and define any message.
By using the word “snitch” for employees who express their ideas, suggestions, or complaints, the message is very clear: keep these thoughts to yourself. Behind this type of wording is a corporate culture in which employee input is neither sought nor valued, and employees who express themselves are regarded as troublemakers.
And further, the tone in which these types of comments are made by management also sends a message. Approximately eighty percent of the meaning of any spoken message is based on nonverbal factors, including the tone. For example, the words, “I like you” can be read positively enough, but the tone that accompanies this spoken message plays a central role in determining its meaning. All told, the vocabulary and tone in your organization bespeak a workplace in which creativity, openness, and synergy mean nothing. Presumably, these factors mean something to you, and that’s important to keep in mind as you look to the future.
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